Analyst-Grade Dossier
Three pages. One operational artifact.
An Analyst-Grade Dossier is your ICP at the prospect level: a triangulated intelligence artifact bringing together company context, pain and root-cause analysis, cost of inaction, product fit, industry context, persona psychology, communication style, buying behavior, stakeholder dynamics, ICP fit, MEDDPICC evidence, and counter-thesis risk into one engagement-ready Tier-1 report.
P1 · Strategic Intelligence
Opportunity Intelligence
Executive summary, company intelligence, pain and challenge analysis, root cause, business consequences, growth context, product fit, industry pressure, persona psychology, and counter-thesis risk.
- Executive brief & readiness scoring
- Pain → root cause → consequence chain
- Cost of inaction & degradation narrative
- Prospect's product, customers, use cases
- Industry context & benchmarks
- Personalization intel & communication style
~16 categories · ~87 fields · multi-chart
P2 · Engagement Plan
Engagement Intelligence
The Dossier translated into seller action: why engage, why hesitate, communication style, product-fit angle, decision stakeholders, expected pushback, recommended posture, first touch, and the logic of the follow-up sequence.
- Engagement verdict ring (0–100) with factor cards: product-market fit, capability match, primary thesis, counter-thesis weight, buying intent, buying readiness
- Outreach Synopsis (2-minute read): Why Engage · Why Hesitate · Communication Style · Product Fit Assessment · Decision Stakeholders · Expected Pushback · Key Risk + Posture
- Recommended first touch: resource type + tone & angle + timing
- Role-matched touch sequence (typical 13–15 touches over 70 days) with breakthrough touches and gated assets
- Channel mix · MSI score · per-touch objective
Verdict ring · 7-card synopsis · 15-touch sequence model
P3 · Qualification Overlay
Qualification Intelligence
MEDDPICC evidence, ICP fit, risk, and confidence, resolving into a recommended next move: pursue, nurture, escalate, or disqualify.
- Two composite rings: MEDDPICC score (Critical Gap / Caution / On Track) + Prospect vs Fit L3 (Tier A–F)
- Strength / Gap / Action summary at the top of the page
- L3 target vector delta + L3 per-dimension similarity across 5 ICP fit dimensions — Buyer Signal Strength · Role Product Fit · Proof Validation · Anti Signal Detection · Aspirational Alignment
- Per-MEDDPICC-dimension cards (M / E / D / D / P / I / C / C) with sub-score, evidence bullets, confidence (0–100), state (Inferred / Known / Unknown), Risk callout, and recommended Move
M / E / D / D / P / I / C / C + 5 L3 ICP fit dimensions
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